That's where the conversation began today on KUOW Weekday (search "Puget Sound") when Kathy Fletcher, David Dicks and Lisa Stiffler got together to talk Puget Sound clean up with host Steve Sher.

David Dicks described the Puget Sound Starts Here campaign as simple but meaningful things individuals can do to help clean up Puget Sound. David described one poster, quite popular, showing a bulldog saying, "I poop. You scoop. Any questions?" OK, nice touch.

The conversation, however, moved on and stayed on tougher issues about storm water pollution and what measures can make a big difference in whether the Sound is cleaned up by 2020: land use changes that prevent making the problems worse; replumbing existing systems to reduce runoff; enforcing regulations to keep pollutants out of the Sound-- and paying for these measures.

In the course of this conversation, it was clear that Puget Sound Starts Here is more than picking up dog poop, stopping oil leaks, washing cars properly, and using yard products wisely.

Puget Sound Starts Here is imposing a fee on petroleum products to pay for storm water projects that reduce storm water pollution. Puget Sound Starts Here is mandating low-impact development to keep water from running off a piece of property. Puget Sound Starts Here is requiring vegetation on shorelines around the Sound. Heck, I could go on and on and I'm sure David, Kathy, Lisa and Steve could, too.

Let's not let the Puget Sound Partnership sell itself short and be modest about what Puget Sound Starts Here is all about. Let's hear them say it louder: Puget Sound Starts Here.